BRANDING

FAME

The Fundación Academia de la Moda de España commissioned Héctor Jareño to design its identity. One of the requirements was to strengthen its image as a Foundation to highlight its strategic role. Jareño worked from material elements to create a figurative abstraction born from the partial vision of a carefully hand-sewn label. The use of a tonality of red earth speaks of passion but also of love for craftsmanship. The identity was built to be able to develop from it diverse applications among which is the future Academy Award.

PERTEGAZ

The construction of a brand starts from its values to develop a symbology. From distinctive elements of the history of the Pertegaz brand, such as its admiration for Spanish culture, its subtle silhouette and the fact that Manuel Pertegaz distinguished himself as one of the few couturiers Spanish couturiers of international renown, Jareño built a distinctive element of recurrent use to mark his return. Jareño also created the concept of "Around the world of Pertegaz" as a statement of intent to restore the brand's character as a benchmark for Spanish fashion in the world.